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We create environments that reflect, communicate, and enhance our clients’ brands. We help to design and implement spaces that enhance brand identity.

TPG’s Branding Studio is the bridge that connects our clients’ brand into the space that we design. Our Branding Studio is a collaborative team of graphic designers and strategists who work on a wide range of projects. The studio supports our client’s brand positioning and promotional strategies, helping them to differentiate themselves from their competitors. Our experienced team specializes in helping companies communicate their brand identity, embody their brand, and convey their message and overall impression. We help to define and support the mission of our clients and develop a comprehensive branding experience that improves the customer experience, fosters employee engagement, attracts and retains talent, and enhances an overall workplace culture.

Our Branding team is made of storytellers. It is their job to figure out how to communicate a brand’s story within a workplace or retail design. Our team handles the branding of exteriors and interiors, and figures out strategic solutions to connect the two. Branding begins at the front door, but is much more than just sticking a logo on a wall. How you wish to present yourself to outsiders is just as important as cultivating a positive work environment for employees. Visuals such as colors, typography, signage, and materials all help to convey a specific message and create a specific experience. Graphics not only help with wayfinding, but also give character to an environment.

Through extensive research and discovery, we work alongside our clients to observe their office, how they work, and their overall demographics to create a set of branding guidelines complimentary to their culture. In addition to handling code-required signage and directional signage, we provide design recommendations identifying ways to incorporate the functional placement of logos, environmental graphics, artwork, artifacts, and displays that contribute to the overall experiential design. Our work often involves applying an existing brand to a new environment, or creating a new brand from idea to implementation. We work alongside the entire design team to bring the project full-circle.

Selected Branding Clients

  • Associated Press
  • Booking Holdings
  • Healthfirst
  • JPMorgan Chase & Co
  • National Hockey League
  • New York Public Library
  • NEX
  • Spotify
  • Unilever
  • WebMD
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