IPG's new 77,599-square-foot, creative workspace within Chicago's Merchandise Mart brings together two of its major brands, Golin and Weber Shandwick. TPG Architecture's concept encourages the flow of movement and ideas across the office's ultrawide layout, while celebrating the two brands' unique cultures and work styles.

Dedicated work areas are designed around a new, integrated program, moving away from the traditional 1:1 desk-to-seat ratio to incorporate more variety into team workflows. Optimizing spatial utilization per IPG's hybrid work policy, both agencies have a set of "work" seats for ~60% of the total headcount, supplemented with an extensive variety of unique open collaboration seating types. TPG's careful planning strategy ensures that even on the office's busiest day, there's more than enough seating for everyone. A shared reception and café connect the subdivided plan, featuring Art Deco-inspired design elements that reflect Chicago’s heritage. Distinct “showcase” entrances lead to brand-specific areas, each with unique architectural details, lighting, and materials, creating memorable arrival moments while maintaining cohesion. Golin’s half-circle glass entry echoes its “G” logo, set against textured wood and cork wallcoverings nodding to mid-century Chicago, while AV installations highlight its social media impact. Weber Shandwick’s space features champagne metal mesh archways inspired by the building’s penthouse facade and an Art Deco palette.

Golin’s work area prioritizes open collaboration and flexible meeting rooms, with a town hall space styled like a mid-century sunken living room and studios for content creation. Weber Shandwick balances shared and private workspaces, aligning meeting rooms and collaboration zones along a vibrant main corridor.