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A Stamford office energized by Octagon’s brand identity

Location Stamford, CT
Size 18638
Year 2024

Octagon is a premier sports and entertainment marketing and management agency with creatives positioned around the world to lead thousands of campaigns per year. TPG Architecture has collaborated with Octagon to design a number of its offices in the United States, including the agency’s most recent Connecticut relocation. Embracing Octagon’s playmaker spirit, the new ‘mission control’ for its Stamford team is modern, bold, and inspired.

The high-impact design leans on daring color contrasts and dynamic lighting installations to excite and engage. Drawing inspiration from sports and the energy they generate, our team conceptualized the heat map, which reflects Octagon’s recent rebranding. Evolving from their signature red, the heat map introduces a dynamic gradient of colors, emulating movement and energy throughout the space. Each color shift represents varying levels of intensity—some areas are ‘hotter,’ while others are ‘cooler.’ This idea of motion is mirrored in the signage, creating a visual representation of the energy inherent in sports and human movement.

At reception, a stand-out lighting feature can program various gradient blends of vibrant shades of orange, red, purple, and yellow, defining the arrival experience and providing a backdrop for the adjacent collaboration and community spaces. The use of black accents creates a shadow box effect in these areas to draw employees out from their workstations, establishing a directional flow of movement for the program. Color-tinted glass dividers break up the 18,600-square-foot floorplate, balanced by light gray furnishings and floor coverings for a refined yet energetic aesthetic. Overhead, a custom continuous light fixture weaves around the office, guiding employees and visitors through open workspaces, collaborative areas, private meeting rooms, and executive offices. Its thoughtful design aims to foster a sense of unity and fluidity, while providing an additional point of intrigue.

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