Fried Frank, a leading global law firm serving many of the world’s largest companies and financial institutions, sought to enhance its client-centric approach with the creation of a new midtown conference center. TPG collaborated closely with Fried Frank to design a sophisticated space that would elevate the client experience while reflecting the firm’s commitment to excellence.
Through meticulous real estate analysis, Fried Frank identified a central location in midtown Manhattan to establish the new conference center. This strategic decision ensures accessibility and convenience for clients, reinforcing Fried Frank’s dedication to providing exceptional service. The midtown conference center embodies the essence of Fried Frank’s downtown office, offering a distinctive client experience that is both elevated and sophisticated. A “jewel box” central workspace offers attorneys a private and well-appointed work area, while flexible meeting spaces cater to various client needs. A movable wall connects the 14-person meeting room to the reception area, allowing the space to open for social engagements. Equipped with the latest audiovisual technology, the conference center facilitates seamless connectivity and productive meetings. Measures to prevent sound penetration between rooms maintain a confidential atmosphere, aligning with Fried Frank’s commitment to client privacy.
In addition to serving as a premier meeting destination, the conference center functions as a vital business continuity and disaster recovery facility. This feature provides employees with peace of mind and a reliable backup workspace in emergencies, further enhancing Fried Frank’s operational resilience. The launch of the midtown conference center underscores Fried Frank’s dedication to providing unparalleled service and solidifies its position as a leading legal entity on the global stage. The Midtown Conference Center project represents a successful collaboration between Fried Frank and TPG, resulting in a client-focused space that embodies the firm’s values and commitment to exceptional service.