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El Palacio de Hierro - Polanco

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This flagship department store takes its inspiration from historic Mexico City, and implements a unique merchandising strategy comprised of 40 unique design concepts.

Location Polanco, Mexico
Size 350,000 SF
Year 2015
Recognitions MAPIC Awards: Best of Retail Store Design 2016, VMSD Awards: Retail Renovations Award: 1st Place 2016, IIDA Award 2016

Located in the heart of Mexico City, this international shopping destination signals Mexico City’s emergence as a global capital. At 650,000 SF and occupying an entire city block in the center of the upscale Polanco neighborhood, the project is comprised of four shopping levels and eight parking levels, rivaling many of the world’s most legendary department stores in terms of size, scale, and ambition.

El Palacio de Hierro’s merchandising strategy goes several levels beyond that of a typical department store. As an example, most stores present departments such as men’s or women’s clothing in 3 to 4 sections, where El Palacio presents those departments in a dozen unique categories. This merchandising strategy resulted in the creation of approximately 40 unique department design concepts, each with its own custom-designed freestanding fixtures.

The sheer scope of the project led Palacio to engage two design firms. TPG was responsible for 350,000 square feet including the ground floor, atriums, and first floor. The project was a close collaboration between TPG and Palacio’s in house team to ensure that the project maintained continuity of vision and message at every stage. The level of creative output demanded of our design team was unprecedented, and the successful project opened on schedule.

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