When Birkenstock needed a design firm to create a distinctive flagship store that honors the local art, fashion, and luxury of the vibrant Miami community it calls home, TPG was engaged as its trusted advisor. We have a long working history, starting with their first US flagship at their SoHo NYC location, followed by Abbot Kinney in Venice, California, and their US headquarters and showroom in Novato, California.

Birkenstock Miami marries the essence of a contemporary South Florida residence with a natural oasis that transports shoppers into an immersive and captivating environment. Inside, travertine stone floors, concrete planters, and the brand's iconic materials like cork and leather command attention under a sprawling living plant wall that pays homage to the indigenous flora. On the exterior, we redesigned the façade to communicate their brand identity through dimensional panels, fins, and custom signage. This bright and inviting setting exudes a refined, coastal atmosphere that feels effortlessly comfortable.

We transformed the preexisting rectangular space with over 20 high ceilings into a visually appealing and expressive environment. From a custom metal chandelier mirroring the iconic Birkenstock shoe soles to tailored retail display millwork, feature platforms incorporating planters, merchandise tables, and cozy try-on lounges—every detail exudes elegance. Flexible display niches showcase local artist installations or Birkenstock products, while discreet zones for back-of-house functions and stock storage ensure smooth and efficient operations for staff. Birkenstock's presence in the Miami Design District captures the spirit of South Florida while embodying the brand's unmistakable identity.