Industry City engaged TPG to design a new satellite campus for Time Inc.’s creative technology group known as The Foundry, as well as the freshly-launched car culture brand, The Drive. While most of Time Inc.’s employees are still headquartered in Manhattan, the move to a second home in Industry City underscores the media giant’s renewed commitment to editorial innovation and establishes them as a member of Brooklyn’s thriving creative community. Innovation was a major driver for the design of Time Inc.’s new space. The client wanted the place to function more like a start-up: a collective of innovators in a space specifically designed to incubate new ideas for the company’s future. The 57,000 square foot, three-floor work lab would encourage collaboration among the staff, and foster a dynamic work environment consistent with the industrial legacy of the neighborhood. Ultimately, the resulting design consists of a mostly open floorplan with an abundance of collaborative spaces. Employees can work in the large café and town hall, or in a variety of smaller casual meeting areas and creative technology studios. Local artists and designers were commissioned to provide custom signage, light fixtures, and furniture, a fact which further underscores Time Inc.’s commitment to the thriving “Maker” community of Industry City.