TPG Retail Studio Director, Alec Zaballero, Discusses Eataly In Dwell
Alec Zaballero Quoted In July/August Issue of Dwell Magazine
In an article titled, An Introduction to Restaurant Design , TPG Architecture’s retail studio director, Alec Zaballero, discusses Eataly in a sidebar called Food Court Gourmet. Eataly is considered to be at the forefront of a “new concept in culinary design that fuses retail with dining.” Alec discusses the challenges of creating such an extraordinary space and how using existing materials discovered at the site helped to enhance the allure of the historical feel of the dining experience. As Alec says, “Imagine an Italian hill town market. It has that sort of spontaneity and creative chaos.”
Eataly is located in the Landmark Toy Building at 200 Fifth Avenue in the Flatiron District, directly across the street from Madison Square Park.