First OrangeTheory Fitness Flagship is Now Open

The first ever OTF flagship location at 124 West 23rd Street

TPG Marketing and Communications

The TPG team is excited to roll out the opening of the first ever flagship location for OrangeTheory Fitness (OTF) at 124 West 23rd Street. OrangeTheory is a national health club chain focusing on technology to help monitor your workouts. The team was responsible for creating an urban, edgy, and energetic NYC interpretation of the brand, including new retail solutions with custom lighting and finishes. Pictured is the New York, New York location.

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