CREATIVE CIRCLE TAPS TPG TO DESIGN BRAND STANDARDS & FLAGSHIP OFFICE EXPANSIONS IN CHICAGO & LOS ANGELES
 
New York, NY/January 14, 2013 – Creative Circle, a creative services staffing and resource firm, is experiencing dramatic growth in all of its markets. Creative Circle selected TPG Architecture to develop brand standards for all of the firm’s offices and implemented them in its New York City location. TPG is now applying these standards to flagship office expansions in Chicago and Los Angeles. The 8,000SF Chicago office, located at 330 North Wabash Ave., will be complete this month. Creative Circle will occupy the 14,300SF Los Angeles office, at 5900 Wilshire Blvd., in April.

“We asked TPG to help us express our brand visually within the entire office space,” said Kenneth Lockhart, Director of Real Estate for Creative Circle. “TPG has been invaluable in helping us define ‘common’ areas, such as the café/pantry and meeting spaces, that provide an improved overall working environment for our staff. TPG’s work in this area has allowed us to greatly improve staff morale as we move into these new flagship offices. Real estate brokers who represent our New York City building even tour prospective tenants through our office, telling them, ‘This is what you could do.’”

TPG designed the offices to support the youthful and energetic staff. A central pantry/café is the heart of the open work environment. Brightly colored accent walls and mid-century modern furniture in the café and reception areas enliven crisp white walls and desks.

In addition to the brand standard red banding around the interview rooms, café, and open plan area, the Chicago office has a divisible training room with the mobile marker boards. Koroseal WallTalkers allow the main wall to be used as a marker board and projection surface.

TPG paid special attention to the architecture and play of light within the LA office. Color and pattern are prominently featured throughout the space, clerestory windows utilized and open ceilings were carefully considered to give as much height wherever possible.

The TPG Architecture design team comprises: Principal-in-Charge James Phillips, Studio Director Larry Berger, Project Director Suzy Henry and Designers Carly Jacobson and Susan Pavlovsky.

TPG Architecture was founded in 1979 and has grown from a small partnership to a design firm of approximately 190 staff, with offices in New York City, Long Island, and London. While the firm's core competencies are in corporate and retail design, TPG has cultivated practice groups in education, broadcast, architecture, healthcare and branding and graphics. Current and recent clients include: HBO, British Airways, HSBC, Batali and Bastianich Hospitality Group, Interpublic Group, Chase Bank, DKNY, SL Green, 4A's and Irving Place Capital.

Photo credit: Pamela Jacobs

For more information contact:

Pamela Jacobs at pjacobs@tpgarchitecture.com or 212-536-5088

© 2013 TPG Architecture, LLP