When tasked with conceptualizing a new prototype store for Bassett Furniture in Frisco, Texas, TPG used the brand’s humble beginnings in Bassett, Virginia, and the company’s craftsmanship and workshop space as inspiration for the revamped retail location. Bassett Furniture wanted the new store to be a natural evolution of their existing home-centered concept, focusing on the idea that a Great Room is the heart of a residence. Within this context, customers are welcomed into the store through a Great Room, which showcases all of Bassett’s best-selling, customizable offerings of case goods, upholstered furniture, and decor.

Since the brand has such a large portfolio of products, the design team was challenged with how to display a myriad of Bassett’s offerings without displaying every single option on the sales floor. This made way for the idea of a Design Studio, which flows just beyond the Great Room. This Studio space was created in response to those customers that prefer to shop online due to the ease of visualizing different configurations. Through this Studio space, the store and its onsite experts are able to offer one-on-one consultations with interior designers to create an incentive for customers to stop by their brick-and-mortar locations. This room is a well-lit space due to generous skylights hovering over the presentation tables where designers interact with their clients.

The store features stamped concrete flooring in the foyer and entryway, which transitions into hardwood to create a homey, welcoming feel. Additionally, a neutral palette of off-whites and pale gray tones was utilized in the store to let the furniture and decor be the focal points in the store without overwhelming the products the space in which they are housed.