Building the Dr Pepper Bubble in New York City
Bubble Designed by TPG
Why cart 55,000 lbs of steel from Norwalk, CT to Pier 54 in lower Manhattan in the middle of the night? Preserve the peace… or the element of surprise? Either way, the Bubble is up!
This roughly 2,000 sq. ft. TPG-designed Bubble is the epicenter of a multimedia event, Dr Pepper Band in a Bubble, to be held later this month. The pop rock band Cartel will record their next album while dwelling full-time for 20 days in the ample abode.
Members of TPG’s design team used the relatively new and tremendously nifty modeling program called SketchUp (shown here, rendered in a web-friendly format) to convey the structural, interior and branding components. Much to their delight, the built Bubble looks exactly like the 3-D digital model!
The web audience can look inside the Bubble via a 23-camera voyeuristic experience and partake in additional “2.0” content. MTV is documenting the event and producing a reality TV show that will first air on the night of the move-in, May 24th.
